Yay or Nay: New Social Media Features and Platforms
Instants While we always encourage business owners to keep an open mind regarding the ever-changing digital landscape, some trends occasionally miss the mark for B2B and B2C marketing. "Instants"—Instagram's new disappearing, unfiltered photo feature—have officially made that list. We don’t anticipate needing to use them for brand strategy any time soon. Every once in a while, Meta releases a new feature hoping to drive higher in-app engagement. Think back to when they heavily pushed features...
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