Marc Jablon

Selecting a professional service provider could be difficult. Whether it is an accountant, lawyer, web designer, or consultant, there is so much that can go wrong with your selection. By nature, the whole reason you’re retaining the professional is because he or she possesses skills that you or your business lacks. So how do we sort through the dozens of potential choices that you might have for any one profession?

Unless you live under a rock, you have probably noticed that we are dealing with a tough economy and there is plenty of uncertainty. What often happens during difficult times is that businesses look at their budgets and want to make some cuts. Unfortunately, the first cuts are often to marketing. I would argue, this should be your last cut, and you should actually increase your advertising spend. Simple Logic ! As a business, you are concerned about the economy and you want to increase sales...

Final tip - HAVE FUN! People like to do business with people they like. Don't take yourself or business so seriously. Most people who are there will want to enjoy the amazing food and drinks from all over West Orange County.