Marc Jablon

If you're like me, you probably noticed that most businesses you follow are lazy when it comes to social media. This is primarily due to the fact that they are either employing people who don't have marketing experience, they rely too heavily on AI, or both. Here are 5 signs that your social media is lazy: Your social media manager doesn't meet with you on a regular basis to learn about your Company and it's changes. Your business is constantly evolving. If the person responsible for sharing...

The comments we get most often when I tell people that Imagine Marketing is a full service marketing firm is first, what does that mean? Followed by: I placed an Ad in (insert publication) or "I tried" (insert service) and it didn't work; I get most of my business from "word of mouth". Let's address these two objections separately: "I placed an Ad and it didn't work". Ok, that's advertising, not marketing. When businesses tell me their "horror stories" of advertising they tried. The first...

Selecting a professional service provider could be difficult. Whether it is an accountant, lawyer, web designer, or consultant, there is so much that can go wrong with your selection. By nature, the whole reason you’re retaining the professional is because he or she possesses skills that you or your business lacks. So how do we sort through the dozens of potential choices that you might have for any one profession?