Marc Jablon

Unless you live under a rock, you have probably noticed that we are dealing with a tough economy and there is plenty of uncertainty. What often happens during difficult times is that businesses look at their budgets and want to make some cuts. Unfortunately, the first cuts are often to marketing. Simple Logic! As a business, you are concerned about the economy, and you want to increase sales and lower your expenses. With inflation, there is a good chance that your cost of goods has increased,

One of the top services requested by companies to marketing firms is SEO. Unfortunately, most people don't know what SEO is, they just know they should have it. SEO stands for "Search Engine Optimization" or simply put, how will some one find your company when they search Google. Companies pay lots of money to be ranked #1 or at least be on the first page for a Google search. But before you pull out your wallet, these are the mistakes you must avoid in order for your SEO campaign to be...

If you're like me, you probably noticed that most businesses you follow are lazy when it comes to social media. This is primarily due to the fact that they are either employing people who don't have marketing experience, they rely too heavily on AI, or both. Here are 5 signs that your social media is lazy: Your social media manager doesn't meet with you on a regular basis to learn about your Company and it's changes. Your business is constantly evolving. If the person responsible for sharing...