What if I told you that marketing hasn’t changed in over 2000 Years? While methods of advertising and promotion may have changed the basic concepts of marketing is still the same as they were even before Christ. From the Bible to Tik Tok, marketing is still defined as the process of communicating the value of a product or service, for the purpose of selling the product or service.
Many people feel threatened by the new social media age. What is Tik Tok? I don't really understand this Facebook, Instagram, Twitter, and LinkedIn stuff? Do I really need a Youtube channel? STOP! Take a breath, the basic concepts of marketing are still the same. It’s just now delivered in a different vehicle. The bottom line as a business is that you have to effectively deliver your marketing message to as large of an audience as possible who have the ability to buy your product or service.
Most business people know before purchasing any traditional advertising to ask the following questions:
1. What is the circulation or distribution of the advertisement? or How big is the audience for my message?
2. What are the demographics? or Who is in the audience?
3. How often will my advertisement run?
4. How much will it cost?
Once you have the answers to these basic questions, it then becomes a business decision. Provided that your message is being delivered to the right demographics or audience it then becomes a cost per view equation. Which is the reason why Super Bowl commercials cost over $7,000,000 for 30 seconds and advertising on my daughter’s lemonade stand is free?
So now let’s talk about social media. When your Company is posting on Facebook, Instagram, LinkedIn, Twitter, or Tik Tok, your message or advertisement is only being viewed by the number of “Likes”, “Followers”, or people who have “Accepted” your invitations to connect. For Example, if Kada’s Lemonade Stand had a Facebook page it might have 50 “Likes”. As is the case with many small businesses, Mom, Dad, Grandma, Grandpa, Aunts and Uncles would all “Like” her page.
Now every time Kada’s Lemonade Stand has a sale she posts the message on Facebook and of course Mom, Dad, Grandma, and Grandpa all “Like” her post. Unfortunately, her message is only being delivered to the same people who have already made up their mind that they “Like” her posts. Sound familiar? The failure of most small businesses to apply the basic concepts of marketing to the social media age is resulting in them delivering their message to only a few dozen people rather than thousands.
Imagine Marketing has programs which will increase the effectiveness of your marketing campaigns and assist you in gaining followers on social media sites. The advantage to this program is that once these people start “following” your page the cost per impression is drastically reduced. If you would like more information about this program or you have questions about any of our other products or services you can contact me at email@example.com or visit www.imagineyourmarketing.com.